Guides
Practical, vendor-neutral guides for freelancers, agencies and founders who look after more than one website: privacy-friendly analytics, Search Console, technical SEO, Core Web Vitals and uptime.
Start hereHow to monitor multiple websites from one dashboard
Traffic, Google and Bing search, SEO health, Core Web Vitals and uptime for every site you run, in one place: a practical setup for freelancers and agencies.
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Do you need a cookie banner for web analytics?
What the ePrivacy rules and the GDPR actually require for analytics, when a cookie-free tool lets you skip the banner and what you still have to tell visitors.
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How cookieless analytics counts unique visitors
The daily-salted hash behind cookie-free analytics, explained: what is collected, what is thrown away, and how accurate the numbers really are.
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Google Analytics alternatives without cookies: how to choose
A buyer’s checklist for privacy-friendly analytics: hosting, consent, data ownership, search data, multi-site views and real cost per website.
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Google Search Console and Bing Webmaster Tools in one dashboard
Why Bing still matters (and feeds AI answers), how to verify every site in minutes, and how to read clicks, impressions and positions from both engines side by side.
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Striking-distance keywords: the page-two queries closest to clicks
A step-by-step method to find the Search Console queries ranking 4 to 20 that can win the most clicks with the least work, and what to change on each page.
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Monthly SEO report for clients: what to include and how to automate it
The sections a client actually reads, the numbers that prove progress, a template you can copy and how to stop building the report by hand every month.
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Core Web Vitals for several websites: what to measure and fix first
Field data versus lab data, LCP, INP and CLS thresholds, why small sites have no CrUX data, and how to prioritise fixes across a portfolio of sites.
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Uptime, SSL and domain expiry monitoring for all your websites
The four things that take a site offline without warning, how often to check, how to avoid false alarms and what a sensible alert setup looks like.
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